Okay, when I say “conflict” on this website, what comes to mind first? The wedding’s OFF!

In today’s political climate, probably something else should come to mind…conflict diamonds.

About the same time that conflict diamonds began appearing on the market, something VERY interesting was happening near the Arctic Circle. In the early 90s, a tenacious geologist, Chuck Fipke, discovered a vein of diamonds up in the Northwest Territories of Canada, with the first Canadian diamond mine opening in 1998.

The miracle with all this is that now, in just a decade, Canada has become the third largest producer of diamonds in the world, even beating out South Africa!

So you ask, what does this have to do with me? When the time comes for you to purchase gems, especially diamonds, there is a place to go if you want to ensure that none of your purchases include conflict diamonds: BRILLIANT EARTH, located in San Francisco.

Beautiful diamonds aren’t the only good reason to visit BRILLIANT EARTH. Five percent of its profits are donated to communities impacted by the jewelry trade: from gemology training in Madagascar to medical assistance to amputees and other survivors of the war in Sierra Leone, and more. BRILLIANT EARTH makes a difference.

So, as you contemplate purchasing a new diamond (and we all know that diamonds really are a girl’s best friend) and you want to know where that stone was mined and under what circumstances, visit BRILLIANT EARTH first! See for yourself and feast your eyes!

Above Photos Courtesy of www.soophotography.com

To learn more or to see more sparkling conflict free diamonds, visit www.brilliantearth.com